April 2, 2007

From the SEW Blog:

• SES NY is Coming -- Plan Your Party Schedule Now
  The big event is almost upon us, and the party schedule is now available.
• ZoomInfo Retools Its Business Info Search
  Business information search engine ZoomInfo has retooled its offering to create a single user interface for its various products.
• Search-Related April Fools' Round-Up
  The engines made their customary attempts at springtime humor, with varying success.
• Is Yahoo Underground an April Fool's Joke?
  Yahoo Underground "explores America’s fringe cultures with reporting brought to life with original songs and music." Is it real, or a poorly conceived joke?
• Topix Relaunches as Citizen Journalism Site
  Topix is repositioning and relaunching its local news aggregation site as a citizen journalism network.
• Rich Skrenta, Google, Vertical Search
  Rich Skrenta, CEO of Topix, recently offered up some strategies for beating Google. One suggestion is going vertical, a tactic being taken by many up-and-coming search companies.
• Who's Buying DoubleClick?
  Last week, Microsoft was the rumored acquirer of DoubleClick's remaining businesses. This week, Google is supposedly the frontrunner.
• MSNBC takes on Yahoo News
  MSNBC.com, the No. 2-ranked news Web site behind Yahoo News, is starting its first branding ad campaign this week.
• No Action for Triple X
  ICANN Board members rejected the application for a new .xxx top level domain yesterday. After reading through how the board voted and their meeting commentary, I can safely report that the TLD approval process seems broken.

Headlines & News from Elsewhere:

• About the New Orleans imagery in Google Maps and Earth, Google Blog
• Local Search: More Is Not Always Better, Search Engine Land
• How Did You Learn SEO?, SEOmoz
• Microsoft bCentral Submit It Deadline Announced, Marketing Pilgrim
• Link Bait vs Digg Bait, Online Marketing Blog
• Quintura - Are UI Innovations Enough?, Read/Write Web
• Search Tip: Audit Your Cost Data, Rimm-Kaufman Group Blog
• Evaluating Search Results and Protecting the Innocent, ClickZ
• Compete Knows How Much Time You Waste on YouTube, TechCrunch
• Cats and Mice: The Shifting Sea of Search Results, SEO Book
• Charting trends, SEO Theory
• Quantifying Lead Quality, ClickZ