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March 27, 2007

Data Analysis Must Look Across Channels

Paid search does not exist in a vacuum, and it should not be looked at that way when it comes to data analysis. In today's SearchDay, "Data Mining: The Heart of Analysis, Part 2," iProspect COO John Tawadros discusses the importance of examining the correlations between online and offline channels, and helping all these efforts work in tandem.

Posted by Kevin Newcomb at March 27, 2007 1:23 PM