February 26, 2007

Google Mixes Videos in Organic Result

Looks like Google is experimenting with including videos in the organic results. Razvan Antonescu while searching in Google for “nightwish videos,” was served a Plusbox with a link reading “show video," in the search results right along with the textual snippet from the Google Video entry. He includes a screenshot of the results showing the video delivered right in with the serps. Plusboxes have been used previously for finance and maps. They are a good way for users to navigate to the video (or other type of) content without having to shift to the specialized engine. I was unable to replicate Razvan’s results but will be on the lookout for additional instances.

Posted by Amanda Watlington at February 26, 2007 3:33 PM

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