February 22, 2007

From the SEW Blog:

• Google Quality Score Now Live
  The quality score update to Google's ad ranking algorithm announced last week is now live.
• Lighten Up, Dear Video Advertiser
  Given how advertisers behave on TV, maybe it’s time for them to lighten up.
• Yahoo, Google and Bloglines Dominate Web-based RSS Reader Market
  A report from FeedBurner finds that a few top readers are driving the majority of clicks.
• Local Search Partnerships of the Day
  Today saw notable partnership announcements in the local search space from Tellme and AdStar.
• More Ads for MySpace
  A Fox Interactive Media's acquisition could mean more graphical ads will appear on MySpace pages.
• Search Biz Lends A Hand
  In the analytics area, the big search and portal businesses are lending a hand to the display ad marketplace.
• Google Adds Non-search Revenue Stream
  Google today launched its "Google Apps Premier Edition," a subscription-based offering of its office/productivity apps, including webmail, calendar, IM, docs and spreadsheets.
• BusinessWeek: Search Ads Getting Too Pricey
  The business magazine explores a "fallout from a new online ad rush," where commerce giants are increasingly muscling out smaller businesses from the ad pool.
• Yahoo Sings The News - Will Investors Sing the Blues
  Singing newscasters? Is something wrong at Yahoo?
• Krugle Adds Microsoft CodePlex to its Index
  Hot on the heels of providing code search integrated into the Yahoo Developer network, Krugle is now working with Microsoft.

Headlines & News from Elsewhere:

• New to SEO? Stop taking clients, then asking for help, The Online Marketing Guy
• Improving Ad Quality, Part IV, Yahoo Search Marketing blog
• Google To Offer Anti-Piracy Tools To All, Eventually; Doing Damage Control After Non-Deals, paidContent
• Buyers and people looking for information interpret search results differently, Pandia Search Engine News
• Google Algorithm Update / Refresh, SEO Book
• How Can I Check My Navigation?, Biznology
• Collarity - a pretty interesting Categorization Engine - Part 1, Web Metrics Guru
• Treat your Visitors from Search Ads and Contextual Ads Differently, SoloSEO
• Google on Letting Searchers Remove Pages from the Web, SEO by the Sea
• Insider Pages Acquisition May Be Announced Next Week, TechCrunch
• 7 Opportunities for “New School” SEO, Stuntdubl
• Marissa Mayer Interview on Personalization, Out of My Gord
• Marketing Bout: Data vs. The Gut, Optimize and Prophesize
• Hot Fun in London Town, SEM Clubhouse
• Serving the Client's Best Interest is Not Always in the Client's Best Interest!, Search Engine Guide
• The Robots Exclusion Protocol, Google Blog
• U.S. Search Engine Rankings and Top 50 Web Rankings, January 2007, ClickZ Stats