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February 15, 2007

Yahoo's Local Ad Options

Patricia Hursh tackles the finer points of local ad options available in Yahoo's Panama platform in her ClickZ column today, Yahoo Local Advertising Options, Post-Panama, Part 2. She presented all the options in part 1, and now goes on to offer some strategic advice on how to best use those options.

In short, Hursh recommends:

  • Geotargeted Sponsored Search campaigns for Internet-savvy local businesses, regional firms, Web-based businesses, and national chains, franchises, and dealerships.
  • Local Listings for marketers who desire a simplified approach and appreciate the flat monthly fee.
  • A combined approach that tests both options

Posted by Kevin Newcomb at February 15, 2007 1:26 PM