February 6, 2007

From the SEW Blog:

• Mywaves Adds Personalized Mobile Video Search
  Video delivered to your phone based on keyword search is the essence of the new offering.
• Super Bowl Advertisers Missed Opportunities
  How did Super Bowl TV advertisers integrate search into their media plan? Most of them did some search marketing, but very few did enough.
• Eurekster Adds Community Features
  Personalized/social search provider Eurekster has launched several new community-based features to its swicki platform.
• Google Enhances Its "Link:" Command at Webmaster Central
  Google's enhancement of its "Link:" operator allows researchers to discover many of the links that Google has indexed as pointing to a particular URL.
• Take the Jupiter/ClickZ Search Marketing Survey
  The ClickZ Network, which includes Search Engine Watch, and JupiterResearch are now conducting our semi-annual Search Marketing 2007 executive survey.
• Linkbait Rules As Linkbait -- Masterful
  Andy Hagans has successfully baited links from several search marketing blogs with his Ultimate Guide to Linkbaiting and Social Media Marketing.
• Niched or Vertical Approach Popular in Chinese Search
  In the last 30 days, both Yahoo and MSN have announced vertical initiatives into the Chinese market.
• What’s Serendipity?
  When you find a story you wouldn’t have normally read, that’s called serendipity in the newspaper world. The WSJ says serendipity is alive and well at online newspapers too.
• All The Code -- New Search Engine for Programmers
  The source code search engine for the Java language has lots of development of its own ahead.

Headlines & News from Elsewhere:

• Thanks to the Web, the Scorekeeping on the Super Bowl Has Just Begun, NY Times
• Andy Hagans’ Ultimate Guide to Linkbaiting and Social Media Marketing
• What Yahoo's Panama Update Means For Searchers, Search Engine Land
• How will social optimization change the SEO industry?, SEO Buzz Box
• LinkMoses On The New Google Link Analysis Tools, Link Moses
• The Pros and Cons of Buying Links, Web Marketing Today
• Setting Up a Blog - Some Things You Should Know From an SEO Perspective, Search Engine Roundtable
• Clickability Scores, Media Plans, and Historic Click-throughs: More Yahoo Search Marketing Patent Applications, SEO by the Sea
• Google Patent on Extended Search Indexes, SEO by the Sea
• Measuring the ROI from Social Media Marketing, Pronet Advertising
• On Alexa, Compete.com, Quantcast, et al., Traffick
• Critical mass and social network fatigue, John Udell
• Bruce Clay Adopts Collarity, Bruce Clay Blog
• 7 Strategy Challenges for Effective Online Marketers, grokdotcom