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January 25, 2007

Brand Advertisers Not Warming Up to Google

It seems many brand advertisers are not happy with Google's attempts to appease them. According to ClickZ, Google's outreach to brand advertisers -- expansion into radio and print, its acquisition of YouTube , its new display and video ad formats , and the move to its opulent offices in Manhattan -- are being resisted by Madison Avenue brands for a simple reason: Google insists on trafficking and reporting all the ads itself.

Posted by Kevin Newcomb at January 25, 2007 3:11 PM