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January 18, 2007

Using Web Analytics to Drive SEO Decisions

When creating a search marketing program for Weather.com, the marketing team at The Weather Channel Interactive depended heavily on Web analytics to inform both its organic and paid search decisions. Now, data from Coremetrics Web analytics informs virtually all of the site's search marketing efforts. Read more in today's SearchDay.

Posted by Kevin Newcomb at January 18, 2007 1:09 AM