« You May Target With Trademarks | Main | New Social Search Engine Targets Boomers »

January 9, 2007

Exposure Works

Here's another great example of brand banners impacting search campaign results.

According to Chief Marketer, "a group exposed to display media was 27% more likely to click on a branded search ad than was the control group. The exposed group was also 41% more likely to convert."

You should get some lift too, regardless of product category, brand, creative or offer. This exposure simply works. (See Actionable Analytics study from Avenue A | Razorfish.)

Posted by Deborah Richman at January 9, 2007 11:14 AM

Digg this! Add to del.icio.us Stumble It!