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December 21, 2006

Bloggers must disclose sponsored posts

Anick Jesdanun, an AP Internet writer, reports that PayPerPost, a company that connects advertisers with bloggers willing to write about their products for pay, will now require disclosures "amid criticism and a regulatory threat."

Under the new policy, bloggers must disclose that they are accepting payment, either in the write-up or in a general disclosure policy on the blogger's site.

Posted by Greg Jarboe at December 21, 2006 10:50 AM