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September 18, 2006

Yahoo To Run Huge Global Advertising Campaign

Reuters reports that Yahoo is going to be running a multimillion-dollar global advertising campaign consisting of television, radio, cinema and online advertising. The campaign will be promoting a number of Yahoo's products and services, including Yahoo Answers and email. It is reported that the commercials and campaigns will contain the "Do You Yahoo? tagline and take a "humorous look at life with -- and without -- the benefits of Yahoo services." Yes, Danny, donuts are involved, there will be a "Dunkin' Donuts iced coffee giveaway for Yahoo visitors on Friday, September 22."

Posted by Barry Schwartz at September 18, 2006 8:34 AM