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September 6, 2006

Top SEM Firm Mistakes

Andy Beal wrote a blog post he named The Top 10 Business Mistakes Search Marketing Firms Make. The first mistake SEM firms make, according to Andy, is that they create a "set up fee" that is often not affordable for many companies, instead, he said, charge a set monthly fee with a X month commitment. The second mistake is "offering too many service options," basically keep it simple. The third mistake is not building your SEM firm to scale beyond 5 to 10 employees, Andy gives some clues on how to make scalability happen. The fourth mistake is a mistake many businesses make, make sure to service your existing clients as good as you would your new clients. The remaining six mistakes can be read at Andy's blog.

Posted by Barry Schwartz at September 6, 2006 9:50 AM