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August 23, 2006

Facebook Partners With Microsoft In Ad Deal

The New York Times reports that Microsoft is to provide and sell banner ads and sponsored ads on FaceBook, a popular social networking site "aimed primarily at college students." The ads will be "graphical ad placements as well as automated text-based advertisements targeted to content, and over time, aggregate user behavior on an anonymous basis." The Facebook deal is for three years and is at a smaller scale to Google's MySpace deal.

Posted by Barry Schwartz at August 23, 2006 8:16 AM