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August 2, 2006

Industry Groups, Search Engines To Develop Click Fraud Guidelines

Google, Yahoo and others team up against click fraud from News.com covers The Interactive Advertising Bureau and the Media Rating Council partnering with Ask, Google, Microsoft, Yahoo and others to form the @Click Measurement Working Group.@ Says News.com:

The group's mission is to establish guidelines for what constitutes valid clicks and invalid clicks on ads. Guidelines can help the industry measure how prevalent click fraud really is. Third-parties who sell click-fraud combating services to advertisers claim that click fraud rates are as high as 30 percent. Google and Yahoo counter that click fraud rates are minimal.

Postscript: Google has a short comment here

Posted by Danny Sullivan at August 2, 2006 11:04 PM