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June 16, 2006
Do You Consider 'Engagement' a Dirty Word?
At ClickZ's Online Video Advertising Forum, the word "engagement" hasn't been mentioned without something along the lines of "forgive me for using the term…" immediately proceeding. Is using the term a little too "teacher's pet" or is there true dissention in the phrase attached to the objective of every brand messaging?
Posted by Enid Burns at June 16, 2006 1:52 PM
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