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June 15, 2006
WPP's GroupM Buys WOM Firm
Word of mouth firm M80, based in L.A., has been snatched up by WPP's GroupM. The eight-year-old agency "activates word-of-mouth among online influencers and opinion leaders." Clients have included Microsoft, SegaAmerica, Universal Music Group, Twentieth Century Fox and the NBA.
Posted by Zachary Rodgers at June 15, 2006 10:37 AM
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