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June 15, 2006

Yahoo Sued For Trademark Infringement Using Google AdWords

DenverPost.com reports that Yahoo was sued by lovecity.com for bidding on the lovecity.com trademark in Google AdWords. Reportedly, Yahoo placed bids on "www.lovecity" and "lovecity.com," so when someone searches on those phrases, Yahoo Personals would come up in the search ads on Google and Google's search ad network. I tried a search on www.lovecity and saw two competing dating services but not Yahoo, come up in the sponsored listings section. I actually find it humorous that Yahoo would go this far, only because the left hand does not talk to the right hand.

Posted by Barry Schwartz at June 15, 2006 9:03 AM

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