« Brin Can't Get Some Senate Meetings On Last-Minute DC Trip; Admits Needing Better Organization | Main | comScore Research Tool To Track From Search To Sale (Even Offline Sales) »

June 7, 2006

Advertisers Increase Search Marketing Budgets

Loren Baker reports on a JupiterResearch study that shows both revenues earned from search marketing campaigns and budgets allocated to those campaigns have increased. Search marketers with annual revenues of $15 million or more have increased the share of the ad budget from 25 percent in 2005 to 37 percent in 2006. Plus 66 percent of marketers plan to increase search spend this year.

Posted by Barry Schwartz at June 7, 2006 8:32 AM