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May 17, 2006
ABC Web Video Strong, but Content Is What Counts
PaidContent reports today on a couple interesting ABC/upfront related items. First off, evidently ABC execs say the new 4-show streaming offering ("Desperate Housewives," "Lost," "Alias" and the lame duck "Commander in Chief") has garnered 2 million streams, and 86 percent ad recall, "roughly twice the amount for regular TV." That may be misleading since each episode has one sponsor showing 3 ads, some with interactivity.
Still, it's interesting to consider this result when reading another report from the ABC upfront which suggests that President of ABC Entertainment Stephen McPherson shrugged off questions about the company's streaming content, concerning himself more with the shows themselves than which platform they're on.
Posted by Kate Kaye at May 17, 2006 1:15 PM
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