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May 8, 2006

Search Marketers: Jacks of Too Many Trades?

New research from iProspect and Jupiter Research suggests that search marketers aren't as focused as they could be, with most search marketers doing a lot of other unrelated tasks in addition to their core responsibilities. More about the study and its findings in today's SearchDay article, Study: Search Marketers Wear Too Many Hats.

Posted by Chris Sherman at May 8, 2006 9:06 AM