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May 3, 2006

The Importance of Measurement to Successful SEM

Anyone running a search marketing campaign and not taking advantage of the wealth of analytics tools available to track and measure results is literally driving blind, writes Shari Thurow in today's SearchDay article, Multichannel Metrics: Managing the Sea of Data. What to measure? How to best use the data without getting overwhelmed with numbers? Read on.

Posted by Chris Sherman at May 3, 2006 8:14 AM