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April 28, 2006

Are You A Click-O-Phobic?

This morning I wrote about ad click-o-phobia, a new condition setting in with publishers. Basically, publishers that have contextual ads (AdSense, YPN, etc) on their pages are not allowed to click those ads. Hundreds of publishers have been banned from clicking on their own ads and this resonates with the publishers, so much so that some of them are afraid to click on any ad - not even their own. Heck, I'll be honest, I subconsciously do not click on contextual ads, because I am trained not to click on my own. I suffer from click-o-phobia!

Posted by Barry Schwartz at April 28, 2006 9:53 AM