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April 11, 2006

Research: Top Rankings Becoming More Important

Two new studies reinforce what all search marketers instinctively know: You need to have top rankings to capture the attention and clicks of searchers. But that's not all: Searchers are becoming more sophisticated, increasingly using longer queries, and tweaking failed queries with additional search terms. More findings from the two studies in today's SearchDay article, Searcher Behavior Research Update.

Posted by Chris Sherman at April 11, 2006 8:10 AM