« Infospace Launches Local Search Beta; Local.com Gets Pay-Per-Call | Main | Mid-March 2006 Search News Recap Posted »
March 28, 2006
The Problem with Earth Day: No Meal
Last year I covered an interesting effort by Organic Valley Farms to align itself with Earth Day (and give the holiday a plug as well) by offering free, downloadable "Earth Dinner" playing cards. Here's a detail from my deck:
Very well designed, fun to look at and hold.
I'm glad to see the company (actually a non-profit cooperative) is reprising the effort this spring. You can download the cards at EarthDinner.org
"What's wrong with Earth Day is it doesn't have a meal attached to it," director of marketing Carrie Branovan told me. "Every holiday has to have a meal."
Can't argue with that.
Posted by Zachary Rodgers at March 28, 2006 11:03 AM
Stumble It!
Digg this!
Add to del.icio.us
