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March 28, 2006

The Latest Click Fraud Roundup

Google might be about to settle a click fraud case, but the issue remains very much in the minds of the major media. NPR aired a story on the issue last night providing a nice overview for the audio-inclined. Xeni Jardin who did the piece describes it a bit more here; I was one of the people she talked with. Beyond NPR, both BusinessWeek and the Washington Post have had long pieces as well. If you're a Search Engine Watch member (thank you), the longer version of this post goes into more depth to review both of those, along with some other click fraud articles out there.

Posted by Danny Sullivan at March 28, 2006 10:00 AM