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February 8, 2006

Google Testing Expanded Print Ads Program

Via Threadwatch, Google is testing a new auction-based print advertising program, allowing advertisers to choose ad size, set a price, and decide how to use the space. Bidders pay only if they win the auction. Google is testing the program with a couple-dozen magazines in the automotive, lifestyle and technology sectors. More information is available on the FAQ page.

Posted by Chris Sherman at February 8, 2006 6:49 PM