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January 19, 2006
Amazon Tidbit
I got Amazon.com on the phone to ask a few more questions about their "Amazon Fishbowl with Bill Maher" broadband video program, and an interesting tidbit emerged. This is just #1 of what will be several 12-episode broadband video series. They're currently talking to sponsors about each of the upcoming shows, and expect to do content integration -- as with the UPS sponsorship -- of each of the sponsor brands.
"With UPS and with the other sponsors that we'll be working with, we're working to integrate their content within the context and subject matter of the show," Jani Strand, an Amazon spokesperson, told me.
Of course, they're not divulging the brands involved... yet. I updated my original story with the info, but wanted to highlight it here, as well.
Posted by Kevin Heisler at January 19, 2006 7:24 PM
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