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January 11, 2006
Passion for Toyota = Bloggability
A WSJ.com piece (subscription only) today has a great sentence about how the carmaker's marketers are trying to inspire passion for their vehicles:
If the old Camry was the platonic friend -- respectable, reliable, unexciting -- the new version wants to be the hot date -- bolder, sportier, worth blogging about.
Posted by Pamela Parker at January 11, 2006 11:28 AM
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