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January 5, 2006
Gates at CES: Ad Implications Are Between the Lines
Bill Gates' CES keynote had nothing directly ad-related, judging from Robert Scoble's blow-by-blow. The most interesting stuff had to do with the convergence of the digital home. Media Center will support both DirecTV and digital cable signals, and Vista will include HD-DVD. This means video could be all-digitized and on-demand faster than one might expect, which will in turn speed the arrival of interactive and hyper-targeted video ads on television.
Other notables: Vista will also have a search function in the start menu and an RSS reader in Sidebar. This all suggests a consolidation of content and services on the desktop, which of course means more ads on the desktop – a MSFT meme since early fall.
Posted by Kevin Heisler at January 5, 2006 10:26 AM
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