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December 14, 2005

Yahoo Plans Reality TV Show: "Wow House"

Continuing to believe that to be a media company, you've got to own your own original media, Yahoo's planning a reality TV show. Yahoo! Wows MPG Summit, Reveals Plans For Reality Show from MediaPost covers "Wow House," where two families get $10,000 to upgrade their homes. Hmm -- why do I suspect they'll do a lot of their shopping online aided by Yahoo Search and Yahoo Shopping?

Perhaps Wow House will work better for Yahoo than their famed original news content with Kevin Sites. Yahoo's Original News Off To Slow Start covers how Yahoo's "Kevin Sites In The Hot Zone" apparently hasn't been bringing in truckloads of readers and has relatively few ads.

Posted by Danny Sullivan at December 14, 2005 9:02 AM