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December 9, 2005
MINI Names 'Brand Advocacy Partner'
MINI USA named Butler, Shine, Stern & Partners to be its new "brand advocacy partner." The assignment includes "traditional, non-traditional and viral." That's pretty vague, but it appears this is MINI's replacement for Crispin, which created two over-the-top virals for the client in 2003/2004, when viral was young.
Posted by Kevin Heisler at December 9, 2005 5:37 PM
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