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November 16, 2005
Paper Boy Delivers Pizza
PointRoll's betting on the fact that it's not just the IT guys who can be bribed with pizza. Marketers like the stuff, too.
A direct mail campaign for new local marketing offering Paper Boy will deliver a "beaten-up, empty, grease-stained pizza box" to 3,500 creative and media professionals, bearing the message, "Some things are better delivered locally."
The campaign was created by Sharpe Partners.
Posted by Kevin Heisler at November 16, 2005 12:00 AM
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