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November 9, 2005

Google Text Search Ads Going To Newspapers

Remember those display-style ads Google's placing in print magazines? Vinny Lingham reports a new twist. This time, Google is apparently to put its text ads (just like you see in search results) into a Chicago newspaper. Hmm, where? The classifieds section, maybe? If so, perhaps there's hope for newspaper classifieds yet.

Postscript: I followed-up with Google on this, and they've officially confirmed with me that they are evaluating a potential print ads test in Chicago newspapers. That's all they'll say, at the moment. They added that the existing print ad program they've been testing in magazines has had favorable reaction from advertisers and publishers.

Posted by Danny Sullivan at November 9, 2005 8:52 AM