November 7, 2005

Yahoo Lowers Ad Deposit To $5

First Yahoo eliminated its $20 per month minimum spend requirement for search ads last month. Now today, the Yahoo Search Blog has announced that the minimum deposit to get started has dropped from $30 to $5 (on the US side, at least -- in the UK, it's still about $100 required). That's the same as Google has long requested, and Google has never had a minimum ad spend. So I guess Yahoo's now completed the transition of making getting started with search ads the same as Google. Of course, ads at Yahoo remain ranked by who pays the most, while Google factors clickthrough rate as a key component. But that's expected to change next year, as we've reported before. Want to discuss? Of course you want to discuss! Come by our thread at the Search Engine Watch Forums, Yahoo! Search Marketing Lowers Deposit.

Posted by Danny Sullivan at November 7, 2005 4:01 PM