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October 21, 2005
The Slings and Arrows of Search Marketing
Once again, a company's gotten itself worked up into a tizzy about a competitor using its trademark as a keyword trigger for ads. This time, WSJ.com reports (paid subscription) it's Office Depot v. Staples. The issue has been much in the courts in recent years, with suits ranging from company v. media company to company v. advertiser.
A couple of advertiser v. advertiser examples:
- Weight Watchers v. DiscreetDrugs.com
- L.L. Bean v. Nordstrom, JC Penney, Atkins Nutritionals and Gevalia Kaffee, a division of Kraft Foods.
Posted by Kevin Heisler at October 21, 2005 6:53 PM
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