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October 12, 2005
Apple's Message Stays Polished
What promised to be a speed-typing contest has fizzled into wait-and-see. Apple picked a WiFi black hole in which to announce its highly-anticipated "One more thing..." (it's pretty much a given that 'thing' is a video iPod).
Apple's certainly has its issues with bloggers. Still, deliberately putting the kibbosh on live-blogging (or reporting, for that matter) is a very interesting choice, control-the-buzz wise. It'll be interesting to see who takes the hit from this move -- Apple, or the media.
Update: It's a video iPod, all right. Advertisers, bring on the branded entertainment! Trade show exhibitors, here's the latest in lead-gen bait for your booth.
Posted by Rebecca Lieb at October 12, 2005 2:37 PM
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