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October 3, 2005

Call Tracking Is For Everyone, Even If Pay Per Call Isn't

Honestly, all the hype over pay-per-call often makes me shake my head. Yes, it can be a simple way for people without web sites to get search-targeted traffic. But people who say they'd prefer a phone call rather than a web site visit because they can track and act on the call? Then just run an ad to a page with your phone number! That's cheaper than doing pay-per-call, and you can still get the call. Pay Per Call vs. Call Tracking: Walk Before You Run from Justin Sanger at ClickZ looks at this "walk before you run" approach in more depth. He rightly explains that pay per call is not the same as call tracking. Calls can be tracked without going into pay per call, and many would benefit by doing so.

Posted by Danny Sullivan at October 3, 2005 1:53 PM