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September 26, 2005

Google Targeting College Students With Newspaper Ads

I wrote earlier of Google targeting colleges with a special "College Life" page at Google. Now the other part of that story -- how university students are finding that page. That's through print ads in college newspapers such as the one that Google Blogoscoped has posted. It pitches Gmail as a way of getting "infinite" mail storage. Try the listed URL, www.google.com/university/gmail, and you end up at the Google College Life page. See also the Google Expanding Consumer Ads With European Campaign for a rundown on some other consumer-facing ad campaigns Google has been doing.

Posted by Danny Sullivan at September 26, 2005 8:00 AM

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