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September 20, 2005
Online strong for NYT
The New York Times Company is making staff reductions in a "challenging" climate for traditional advertising. Meanwhile online, particularly About.com, is seeing double-digit growth. A few tidbits:
Internet ad revenues for the newspaper-related properties increased 28.3% for August 2005 due to strong growth in display advertising and in all classified advertising categories. Year-to-date Internet ad revenues grew 28.9%.
Advertising revenues for About.com increased approximately 41% in August and 34% year to date.
Strong categories at About.com include telecommunications, retail, consumer package goods, travel and technology. The unit also achieved gains in the entertainment, pharmaceuticals and financial advertising categories.
Posted by Kevin Heisler at September 20, 2005 8:02 PM
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