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September 19, 2005
New Reprise Feedcast Tool To Get News Publishers Quickly Into Paid Search
Reprise has a new Feedcast tool out designed to scan articles and other newsworthy content and create paid search campaigns for related topics automatically. In short, imagine you are a news publisher wanted to get ads out quickly, to attract interest in a recent news stories. Feedcast is designed to make that happen quickly.
The link takes you to a page with more info, including a helpful Flash demo. Introducing Feedcast on the Reprise SearchViews blog has more info. A SEM Tool for Content Creators from ClickZ has details on those already using it through a private beta.
Somewhat related, Leverage the News for Search Engine Success is a fresh look at why publishers and others might want to ensure they're tapping into news searches as a means to reach an interested audience.
And spotted via Threadwatch, Forbes.com Aims to Improve Search Rankings looks briefly at how publisher Forbes is tapping into SEO via company 360i -- and in particular, free listings rather than paid ones as the New York Times and Washington Post do.
Posted by Danny Sullivan at September 19, 2005 12:41 PM
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