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September 8, 2005

Google & GEICO Settle Dispute

Geico, Google settle lawsuit from Reuters notes that Google and Geico have settled their dispute over ads linked to terms that are also GEICO's trademarks. Unfortunately, no terms of the deal are noted. There will likely be follow-ups to this, and I'll postscript here or link to new posts. For some background on the case, see:

• U.S. District Court Judge Issues Written Decision in Geico v. Google AdWords Case
• Looking Back at Google-Geico
• Tips For Search Marketers Following The Google-Geico Ruling
• Google Victorious in Trademark Lawsuit with Geico

Posted by Danny Sullivan at September 8, 2005 5:59 AM

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