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September 7, 2005

Sponsored Search Links Accounted for 34% of Online Ad Impressions During One Week Period

Some new numbers released today show that search sponsored links made up 34 percent, or nearly 13 billion, of online advertising impressions for a one week period. This stat comes from Nielsen//NetRatings new AdRelevance Sponsored Search Link service.

According to the latest AdRelevance sponsored links report, eBay ranked No. 1 in sponsored links placements, which featured more than 15,000 companies, during the week ending August 21.

Here's a look at a few of the numbers that are highlighted in this news release:

Top 5 Companies Ranked by Sponsored Link Impressions, Week ending August 21, 2005

  • eBay, Inc. 378,525,000 impresssions

  • Shopping.com, Inc. 138,307,000 impresssions

  • InterActiveCorp 97,969,000 impresssions

  • MyCashNow.com 93,751,000 impresssions

  • Yahoo! Inc. 90,544,000 impresssions


Top 5 Industries Ranked by Total Sponsored Link Placements, Week ending August 21, 2005

  • Retail Goods & Services--22% Share of Impressions

  • Web Media 21%--Share of Impressions

  • Financial Services 6%--Share of Impressions

  • Travel 5%--Share of Impressions

  • Business to Business 3%--Share of Impressions


Leading Advertisers by Industry, Week ending August 21, 2005

  • Retails Goods & Services--eBay

  • Web Media--Shopping.com

  • Financial Services--LowerMyBills.com

  • Travel--Orbitz

  • Business to Business--Intelius

Posted by Gary Price at September 7, 2005 2:30 PM