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September 1, 2005
Egg & Muffin Toaster Combo Flouts Blog Buzz
This may be a first. A release hit the wires this morning screaming,"'Where Do I Get One?' Dominating Blogs, Back to Basics' Egg & Muffin Toaster Makes Mouthwatering Debut." It goes on:
"The new Egg & Muffin Toaster from Back to Basics has created lots of online chatter and interest a few weeks before the inventive appliance hits store shelves throughout the United States. Comments such as "I want one ... it is so cool," "Makes me hungry just looking at it," and "It's a pretty machine that's well thought out," continue to cross blogs and Internet chat sessions."
First time I've seen a press release touting blog buzz preceding a new product's release.
Still, doesn't this thing make you feels as if you're reading an in-flight gizmo catalogue with feet firmly on the ground? 
Posted by Kevin Heisler at September 1, 2005 9:19 AM
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