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August 18, 2005

Yahoo Readying New Paid Listings System

Yahoo plans a new paid listings system for next year that will allow advertisers to have multiple creatives, rankings based on a more Google-like CPC and clickthrough formula, features to crawl a site to harvest potential keywords and other changes. Shor over at our SEW Forums provides more information in the Details On New Yahoo Paid Listings System thread.

Posted by Danny Sullivan at August 18, 2005 7:46 AM