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August 1, 2005

Looksmart Averages 15 Cents Per Click; Contextual Text Ads Coming

LookSmart's Q2 2005 earnings were released last week and losses were greater than in Q1. Looksmart reported a net loss of $5.4 million on revenue of $10.2 million, down from $12 million in the first quarter. However, average revenues per click were -- excluding run of site -- was 15 cents, up from 14 cents in Q1. The company also said that contextual text ads will soon be available on their vertical sites like FindArticles.com.
More in articles from Media Post and Clickz.

Posted by Gary Price at August 1, 2005 11:35 AM