« More On Publisher Concerns On Google Library Project | Main | Watching Google Get Blocked In China »

June 22, 2005

Pay Per Call May Rise To $4 Billion In 2009

Kelsey Group: Consumers, Click Fraud Will 'Compel' Pay-Per-Call Adoption from MediaPost looks at a new Kelsey Group report projecting that pay-per-call revenues may grow to between $1.4 and $4 billion in the US by 2009. Currently, they amount for a "negligible" amount of paid search spending. The report also speculates that if click fraud concerns grow, some advertisers might consider pay-per-call as an alternative. Of course, online merchants might more likely look to doing something like revenue sharing or cost-per-acquisition deals. More about the report directly from Kelsey here.

Posted by Danny Sullivan at June 22, 2005 8:49 AM