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May 30, 2005

Looking At Google's In-House Ad "Poets"

Spotted via Search Engine Lowdown, Search-Related Ads Rely on Poetry of Words, Numbers from the LA Times (free reg. required) looks at Google's in-house team of "maximizers" who work with clients to improve ad copy and performance.

Posted by Danny Sullivan at May 30, 2005 10:38 AM

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