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March 30, 2005

WSJ On Using Search To Build Brand

Your Ad Here, 10 Words Max from the Wall Street Journal (sub. required to read) looks at how search ads are being used to boost branding rather than to generate sales directly. Intel is just getting its name out with search. Pitney Bowes is said to be trying to build mindshare among executives that later might become customers.

Posted by Danny Sullivan at March 30, 2005 10:24 AM

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