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March 28, 2005

NPR Looks at Online Advertising

A National Public Radio ran a story Morning Edition today on report about online and keyword advertising. You can listen to the 4 minute report here:
+ Advertisers Log on for Big Profits

The report includes a few comments from Forrester's Charlene Li

An ever-increasing number of commercials on the Internet means search engines like Google and Yahoo are making big profits. Still, the Internet draws only about 3 percent of total advertising dollars. The increase in ads may be coming at the expense of more traditional media

Posted by Gary Price at March 28, 2005 3:45 PM

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