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March 24, 2005

Are Your TV Ads Tuned Into Search?

Integrating Search With TV Ads: The Next Generation from Gary Stein at ClickZ looks at how television marketers better have a search strategy in place, because those TV ads will be fueling searches. Those can be a barometer for success, plus a way to help connect to consumers who need to close the gap between what they saw and how they can get it.

Posted by Danny Sullivan at March 24, 2005 6:42 AM

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